Jones Knowles Ritchie (JKR)

Jones Knowles Ritchie (JKR) is a global branding agency specialising in brand strategy, identity and experience. Founded in London in 1990, JKR works with leading global and emerging brands to create distinctive brands that remain relevant across changing markets, audiences and channels.

The company works across the full brand lifecycle, from brand purpose, positioning and architecture through to visual identity, naming, messaging and brand experience. Its capabilities also extend to packaging, digital and website design, product and innovation, retail and activation, spatial design and customer journeys, enabling clients to connect strategic thinking with creative execution across multiple touchpoints.

With offices in London and New York, JKR brings together approximately 300 people across its global network. The agency’s stated approach is centred on helping brands “Be Distinctive Everywhere” - creating identities and experiences that are distinctive, coherent and effective wherever audiences encounter them.